Product placement on UK television: Is the expenditure worth the outcome?
In recent years the size of the product placement industry has been growing, incorporating different types of media including film, television, video games and music videos. This presents a significant opportunity for marketers to promote their products in front of the increasingly technology savvy...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26622/ |