The Meaning of Lead Users Within the Context of Online Platforms in the Creative Industry

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The Meaning of Lead Users Within the Context of Online Platforms in the Creative Industry

Purpose In today’s dynamic and rapidly evolving technologically advanced world, user innovation and open source sharing are becoming powerful phenomena, which can potentially change existing business models. In this paper we integrate multi-method research, focusing on a particular segment of innov...

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Bibliographic Details
Main Author:	Nacheva, Elitsa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26613/

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