The Meaning of Lead Users Within the Context of Online Platforms in the Creative Industry
Purpose In today’s dynamic and rapidly evolving technologically advanced world, user innovation and open source sharing are becoming powerful phenomena, which can potentially change existing business models. In this paper we integrate multi-method research, focusing on a particular segment of innov...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26613/ |