A Study of Factors Influence Trust at Taobao in C2C E-Commerce Environment:
A Consumer Perspective

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A Study of Factors Influence Trust at Taobao in C2C E-Commerce Environment: A Consumer Perspective

As the internet and electronic commerce grow rapidly and become very popular, more and more consumers switch to online shopping. C2C E-Commerce has received much welcome by consumers due to its distinct characteristics and the trade volume is rising rapidly in recent years. However, the biggest obst...

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Bibliographic Details
Main Author:	Xie, Zhu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26611/

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