A Study of Factors Influence Trust at Taobao in C2C E-Commerce Environment: A Consumer Perspective
As the internet and electronic commerce grow rapidly and become very popular, more and more consumers switch to online shopping. C2C E-Commerce has received much welcome by consumers due to its distinct characteristics and the trade volume is rising rapidly in recent years. However, the biggest obst...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26611/ |