Developing the competitive advantage of SMEs:
A case study of a Chinese local supermarket

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Developing the competitive advantage of SMEs: A case study of a Chinese local supermarket

This research aims to find the methods to help SMEs in China to obtain competitive advantage. Competitive advantage refers to the advantage that a company has over its competitors, which can generate more profits to the firm, bring more benefits to the customers and it should be hard for its competi...

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Bibliographic Details
Main Author:	Ma, Hui
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26609/

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