Developing the competitive advantage of SMEs: A case study of a Chinese local supermarket
This research aims to find the methods to help SMEs in China to obtain competitive advantage. Competitive advantage refers to the advantage that a company has over its competitors, which can generate more profits to the firm, bring more benefits to the customers and it should be hard for its competi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2013
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| Online Access: | https://eprints.nottingham.ac.uk/26609/ |