| Summary: | This research aims to find the methods to help SMEs in China to obtain competitive advantage. Competitive advantage refers to the advantage that a company has over its competitors, which can generate more profits to the firm, bring more benefits to the customers and it should be hard for its competitors to imitate. There are many small and medium-size enterprises in China that are facing fierce competitions, therefore how to improve the competitive advantage of these companies is crucial for them.
In this study, Supermarket A has been used as a case to show ways of developing the competitive advantages of SMEs in China. This dissertation introduces the information about Supermarket A, analyzes the external and internal environment of Supermarket A, and then illustrates the main findings of this case study. Based on the previous research about how to use strategies to enhance competitive advantage, this study discusses the findings of this case study, and then concludes some recommendations for SMEs in China to obtain competitive advantage.
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