Internationalisation Strategies of Chinese Automakers: Cases Studies of Geely Auto and Chang'an Auto

Internationalisation Strategies of Chinese Automakers: Cases Studies of Geely Auto and Chang'an Auto

Internationlisation theories are always studied on Western Multinational Enterprises. Therefore, internationalisation process theory may not be able to fully explain Chinese automobile firms’ internationalisation processes. In the case of China, internationlisation strategies are not very rational a...

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Bibliographic Details
Main Author: Pan, Youbei
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26606/

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