| Summary: | An increasing number of European football clubs has developed global strategies with an emphasis on the Chinese market, which seems to be a shortcut to their global success. In order to achieve an effective expansion, the selection of appropriate entry modes should be conducted cautiously. This paper aims to select feasible entry modes for Tottenham Hotspur F.C., an emerging power in the Premier League, to enter into the Chinese market.
A framework that combines different theories based on the conceptual framework proposed by Hollensen (2008) is adopted to achieve the objective. This framework considers four groups of factors that affect the choice of entry mode, including internal factors, external factors, desired mode characteristics and transaction-specific factors. A conclusion will be drawn based on the evaluation of these factors. This paper summarizes that intermediate / contractual entry modes are the most appropriate modes for Tottenham Hotspurs to enter into China. Due to the special features of football business, this paper finds it important for future researches to develop a specific conceptual framework for the analysis of sports industry.
Keywords: Entry mode, Football business, Chinese Market, Tottenham Hotspur
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