ANALYSIS OF CONSUMERS’ ATTITUDE TOWARDS DIGITAL MUSIC SERVICE AND SUSTAINABILITY OF CURRENT BUSINESS MODELS IN MUSIC INDUSTRY

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ANALYSIS OF CONSUMERS’ ATTITUDE TOWARDS DIGITAL MUSIC SERVICE AND SUSTAINABILITY OF CURRENT BUSINESS MODELS IN MUSIC INDUSTRY

This research study is an investigation into the consumption of digital music. Rapid growth in the market for digital music has been led by the rise in popularity of online download stores such as iTunes and streaming services. Consumers now have the option to acquire songs from a variety of paid an...

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Bibliographic Details
Main Author:	Kalyanaraman, Smirithi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26594/

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