ANALYSIS OF CONSUMERS’ ATTITUDE TOWARDS DIGITAL MUSIC SERVICE AND SUSTAINABILITY OF CURRENT BUSINESS MODELS IN MUSIC INDUSTRY
This research study is an investigation into the consumption of digital music. Rapid growth in the market for digital music has been led by the rise in popularity of online download stores such as iTunes and streaming services. Consumers now have the option to acquire songs from a variety of paid an...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26594/ |