Impact of Controversial Advertising on an Individual's Intent to Purchase

QR Code

Impact of Controversial Advertising on an Individual's Intent to Purchase

Advertisements that cause offense and shock also known as controversial advertisements are widely being accepted as another paradigm of marketing amongst firms across the world. It would seem to imply that these advertisements also achieve the key marketing objectives of attracting and converting cu...

Full description

Bibliographic Details
Main Author:	Gupta, Prachi
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26556/

Similar Items

Exploring Antecedents Of Attitude Towards Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Determining Attitudinal Beliefs about Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2014)

The impact of Facebook live streaming advertisements on purchase intention
by: Koo, Siew Wah, et al.
Published: (2022)

Generations X and Y Attitude towards Controversial Advertising
by: Ting, Hiram, et al.
Published: (2012)

The impact of social media advertising on audience trust and purchase intentions
by: Quek, Xiao Tong
Published: (2024)

A study on the impact of Youtube advertising on Malaysian purchase intention
by: Hon, Nicholas Zi Jian
Published: (2019)

Green advertising appeal and consumer purchase intention
by: Tih, Siohong, et al.
Published: (2016)

A study of generational cohort effect on attitude towards advertising : a two-directional study of advertising in general and controversial advertising
by: Ting, Huong Yiew
Published: (2015)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
by: Hussein, Zuhal
Published: (2011)

The impact of influencers' endorsement on Malaysian young adults' attitudes toward advertising and their purchase intentions
by: Norshahirah, Binti Abdul Razak
Published: (2024)

Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
by: Kim-Shyan, Fam, et al.
Published: (2013)

Factors influencing consumers’ intention to purchase products advertised on Facebook
by: Mert, Hasinat, et al.
Published: (2018)

Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
by: Ren, Hongyan
Published: (2009)

The Moderator Role of Advertisement in Influencing the Purchasing Intention of Recyclable Product.
by: Fong, Kee Fei
Published: (2015)

The influence of social media advertisement on consumer purchase intention in Malaysia
by: Tan, John How
Published: (2023)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
by: Fereidouni, Hassan Gholipour
Published: (2008)

Campus polls controversy
Published: (2008)

Interpretation: The Infinite Controversy
by: S. Sultan, Sabbar
Published: (2010)

Relationship between product factors, advertising, and purchase intention of halal cosmetic
by: Hussin, Siti Rahayu, et al.
Published: (2013)

The effectiveness of e-advertisement towards customer purchase intention: Malaysian perspective
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)

Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia
by: Shen, Jiayuan
Published: (2014)

The impact of emotional appeals (guilt and pride) and product involvement in green advertising on consumer attitude and purchase intention
by: Zhou, Aili
Published: (2020)

Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages
by: Kerr, G., et al.
Published: (2012)

Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs)
by: Qaiser, Syeda Zainab, et al.
Published: (2022)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza
by: Muhammad Redza, Natassya
Published: (2015)

Social media interactive advertising and purchase intention of the UAE customers: an empirical analysis
by: Mohammed Fathi Yousaf,, et al.
Published: (2023)

Exploring Conventional Models of Purchase Intention: Consumer Attitudes Towards Smartphones Advertisement
by: Ahmad Azaini, Abdul Manaf, et al.
Published: (2014)

Engaging users using movie mobile advertising: technology acceptance and purchase intention
by: Abu Bakar, Mohd Syuhaidi, et al.
Published: (2014)

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
by: Lee , Lean Hua
Published: (2015)

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
by: Lee , Lean Hua
Published: (2015)

The Controversy Of Sciences: Humanities Revisited
by: S. Sultan, Sabbar
Published: (2008)

Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives
by: Chan, Wen Shen, et al.
Published: (2019)

The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement
by: Ong, Zu Qian *, et al.
Published: (2015)

Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim
by: Said Abd Karim, Sharifah Nur Iylia
Published: (2015)

Technology acceptance and purchase intention towards movie mobile advertising among youth in Malaysia
by: Abu Bakar, Mohd Syuhaidi, et al.
Published: (2014)

Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention
by: Yeo, Wan Teng, et al.
Published: (2020)

Controversies in zakat: an effective method of resolution
by: Tahir, Ibrahim Nuhu, et al.
Published: (2018)

Structured Controversy Cases in Theory and Practice
by: Dobozy, Eva
Published: (2015)