Critical success factors for radical new products, focusing on their launch phase strategies

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Critical success factors for radical new products, focusing on their launch phase strategies

There is a substantial amount of literature on the new product development process; however, the launch phase of this process has received relatively little attention. Moreover the focus has been on incremental innovations leaving the radical innovation literature virtually unexplored. Furthermore,...

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Bibliographic Details
Main Author:	Stantiall, Stephen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26549/

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