Critical success factors for radical new products, focusing on their launch phase strategies
There is a substantial amount of literature on the new product development process; however, the launch phase of this process has received relatively little attention. Moreover the focus has been on incremental innovations leaving the radical innovation literature virtually unexplored. Furthermore,...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26549/ |