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The Effect of Personal Profile Information and Message Valence on Information Credibility and Purchase Intentions in Travel-Related Consumer-Generated Media

With an increasing number of travellers searching for information in travel-related consumer-generated media (CGM), the credibility of information has become a central concern. This study examines the impact of personal profile information (PPI) and information valence on consumers’ perception of in...

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Bibliographic Details
Main Author:	Guan, L.
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26534/

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