The Effect of Personal Profile Information and Message Valence on Information Credibility and Purchase Intentions in Travel-Related Consumer-Generated Media
With an increasing number of travellers searching for information in travel-related consumer-generated media (CGM), the credibility of information has become a central concern. This study examines the impact of personal profile information (PPI) and information valence on consumers’ perception of in...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2013
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| Online Access: | https://eprints.nottingham.ac.uk/26534/ |