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Comparing the use of Social Media for Brand and Consumer Engagement at a Local FMCG and a Multinational Corporation in Pakistan

This paper reports on the results of 50 questionnaires and 6 semi-structured interviews carried out with marketing professionals in two consumer focused companies in Pakistan: Engro Foods Limited and Rocket Internet. Engro Foods Limited is a local FMCG and Rocket Internet is a multinational internet...

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Bibliographic Details
Main Author:	Zafar, Siham
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26523/

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