Comparing the use of Social Media for Brand and Consumer Engagement at a Local FMCG and a Multinational Corporation in Pakistan
This paper reports on the results of 50 questionnaires and 6 semi-structured interviews carried out with marketing professionals in two consumer focused companies in Pakistan: Engro Foods Limited and Rocket Internet. Engro Foods Limited is a local FMCG and Rocket Internet is a multinational internet...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2013
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| Online Access: | https://eprints.nottingham.ac.uk/26523/ |