Turning Crisis into Opportunity:

Strategy to Grow a Sustainability Marketing Communications Unit
Of Global Creative Agency

A Case Study of OgilvyEarth UK

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Turning Crisis into Opportunity: Strategy to Grow a Sustainability Marketing Communications Unit Of Global Creative Agency A Case Study of OgilvyEarth UK

Since sustainability concept was developed, sustainability has not been able to evolve and become a mainstream practice. OgilvyEarth (OE) aims to bridge sustainability with mainstream business but it has recently faced challenges to its business viability. The objective of this paper is to develop a...

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Bibliographic Details
Main Author:	Teerawatsakul, Patchaya (Yammy)
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Subjects:	Sustainability sustainability marketing sustainability marketing communications marketing communications marcomms mainstream creative industry creative agency boutique agency public relations advertising competitor analysis perceptual mapping organic growth business model marketing plan strategy house strategy execution
Online Access:	https://eprints.nottingham.ac.uk/26507/

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