Turning Crisis into Opportunity: Strategy to Grow a Sustainability Marketing Communications Unit Of Global Creative Agency A Case Study of OgilvyEarth UK
Since sustainability concept was developed, sustainability has not been able to evolve and become a mainstream practice. OgilvyEarth (OE) aims to bridge sustainability with mainstream business but it has recently faced challenges to its business viability. The objective of this paper is to develop a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2013
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| Online Access: | https://eprints.nottingham.ac.uk/26507/ |