The Power of Brands and its influence on Consumer Behaviour
- A study from the Indian Perspective

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The Power of Brands and its influence on Consumer Behaviour - A study from the Indian Perspective

The main aim of this paper is to study and assess whether brands influence the decisions and the choices consumers make when selecting a product or service. Branding and consumer behaviour are gradually becoming the epitome of all marketing environments due to the value consumers provide to the bran...

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Bibliographic Details
Main Author:	Bhati, Roopangi
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26474/

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