The Power of Brands and its influence on Consumer Behaviour - A study from the Indian Perspective
The main aim of this paper is to study and assess whether brands influence the decisions and the choices consumers make when selecting a product or service. Branding and consumer behaviour are gradually becoming the epitome of all marketing environments due to the value consumers provide to the bran...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26474/ |