Decision-Support Framework for Location Planning of New Markets in the Retail Industry
Location selection can be a complex decision involving several factors at various levels and a good location can be a source of competitive advantage for the firm. Retail Location planning is still in its nascent stage within India, which has become the target of many international retailers, due to...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26453/ |