Emerging Market Brands : Malaysian Consumers’ Perception

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Emerging Market Brands : Malaysian Consumers’ Perception

Purpose – The purpose of this dissertation is to explore consumer attitudes towards emerging market brands by using factors like Country of origin, product quality and social influence. A model including the above factors will be used to evaluate the consumer behaviour. Design/methodology/approach –...

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Bibliographic Details
Main Author:	Ng, Qi Hui
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26346/

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