Emerging Market Brands : Malaysian Consumers’ Perception
Purpose – The purpose of this dissertation is to explore consumer attitudes towards emerging market brands by using factors like Country of origin, product quality and social influence. A model including the above factors will be used to evaluate the consumer behaviour. Design/methodology/approach –...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/26346/ |