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Parent Brands and Brand Extension Strategies

Brand equity is the dependent variable discussed in our group project by focusing on the analysis of four steps of CBBE model and further understanding how companies can increase their brand equity in an efficient way. Brand equity of a firm from customers’ perspectives play a very important role to...

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Bibliographic Details
Main Author:	Al Husni, Mhd Zaid
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26341/

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