Bangalore (India) Customer’s Response to Atmospheric Elements (Colour, Lights, Music, and Aroma) in A Cafeteria.

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Bangalore (India) Customer’s Response to Atmospheric Elements (Colour, Lights, Music, and Aroma) in A Cafeteria.

The study aims to enhance understanding of the effect of atmospheric elements present in the cafeteria. According to literature, the study has adopted four atmospheric elements (colour, lighting, music, and aroma) commonly found in a cafeteria that are most effective in making customers feel comfort...

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Bibliographic Details
Main Author:	Bhatnagar, Shrey
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26337/

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