Bangalore (India) Customer’s Response to Atmospheric Elements (Colour, Lights, Music, and Aroma) in A Cafeteria.
The study aims to enhance understanding of the effect of atmospheric elements present in the cafeteria. According to literature, the study has adopted four atmospheric elements (colour, lighting, music, and aroma) commonly found in a cafeteria that are most effective in making customers feel comfort...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
|
| Online Access: | https://eprints.nottingham.ac.uk/26337/ |