Beyond Customer-based Innovation Adoption : A Further Research on China Market
Customer-based innovation adoption based on the customers’ perceptions from organization’s perspective is not as reliable as it is supposed to be. Innovation adoption process involves both organizations and customers. Organizational innovation adoption process is more complicated that companies need...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26333/ |