Understanding Customer Satisfaction and Brand Equity in the E-Commerce Setting : An integration of Etail Quality Dimensions, Trust and Perceived Value

Understanding Customer Satisfaction and Brand Equity in the E-Commerce Setting : An integration of Etail Quality Dimensions, Trust and Perceived Value

The internet has become an indispensable part of modern life as it profoundly transforms the way people interact and transact with each other. With the increasing popularity of online shopping, China is one of the major online markets now and is likely to become the largest market in the future. The...

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Bibliographic Details
Main Author: Yu, Ying Chen
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26322/

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