Understanding Customer Satisfaction and Brand Equity in the E-Commerce Setting : An integration of Etail Quality Dimensions, Trust and Perceived Value
The internet has become an indispensable part of modern life as it profoundly transforms the way people interact and transact with each other. With the increasing popularity of online shopping, China is one of the major online markets now and is likely to become the largest market in the future. The...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26322/ |