Consumer Perception of “Preloved” Luxury Apparels/Accessories in the Malaysian Context

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Consumer Perception of “Preloved” Luxury Apparels/Accessories in the Malaysian Context

The research examined the effect of a few groups of variables on purchase intention of “preloved” luxury fashion designer brands. Data of 400 consumers based in Malaysia were gathered for this study. Survey question was administered via mass mailing of email to friends and colleagues and response wa...

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Bibliographic Details
Main Author:	Shaari, Noor Shakila
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26316/

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