Consumer Perception of “Preloved” Luxury Apparels/Accessories in the Malaysian Context
The research examined the effect of a few groups of variables on purchase intention of “preloved” luxury fashion designer brands. Data of 400 consumers based in Malaysia were gathered for this study. Survey question was administered via mass mailing of email to friends and colleagues and response wa...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26316/ |