Analysis of Strategic Choices of Malaysian SME Software Firms

This project conducted a qualitative study of the business level strategic choices of 13 Malaysian SME Software firms which are listed on the Malaysian ACE market. The study analyzed the public information available on these firms using Hambrick and Fredrickson’s (2001) Strategy Diamond framework fo...

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Bibliographic Details
Main Author: Ling, Sie Chiong
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26283/