A Framework for Improving Sales Process

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A Framework for Improving Sales Process

Aim – This management project and research is motivated by a request from the managing director of the case study company to review and assess its sales process through an empirical investigation. Using process design and analysis methodology to evaluate current company practices, this dissertation...

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Bibliographic Details
Main Author:	Wright, Brian Michael
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26281/

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