An Examination on Successful Mobile Advertising Factors in Malaysia

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An Examination on Successful Mobile Advertising Factors in Malaysia

The world of telecommunication and Internet services are constantly subject to change, never stopping to create new wants and desires in customer with new products and services. In this aspect, the growing emergence of the wired Internet and mobile telecommunication technology and platforms creates...

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Bibliographic Details
Main Author:	Ch'ng, Wei Wei
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26278/

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