Factors Influencing Individuals’ Voluntary Adoption of Mobile Commerce Services Among Malaysians

With the rapid spread of mobile devices, such as mobile phones,PDAs,and tablet computers,mobile commerce is widely considered to be a driving force for next generation e-commerce.Telecom companies are offering new opportunities to users over mobile devices like cellular phones and personal digital a...

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Bibliographic Details
Main Author: Suncheleeva, Yuliya
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26269/