How Do First-Mover Firms Use Entrepreneurial Behaviour To Expand Their Market-Share?
The purpose of this case study is to analyse the relationship between the internal Entrepreneurial Behaviour in a First-Mover Firm in Mexico and its leadership position in the market place. Usually large established firms are more effective at orchestrating resources to identify opportunities for th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/26138/ |