How to Reduce Customer Struggles in Online Shopping in China

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How to Reduce Customer Struggles in Online Shopping in China

This paper attempts to provide efficient approaches on reducing customer struggles in online shopping. It appears that online retailing in China needs more improvements based on the customer-centred perspective. Customer struggles relate to physical and psychological flounders, such as unqualified p...

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Bibliographic Details
Main Author:	Wang, Fan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26124/

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