A STUDY OF INTEGRATION OF SUPPLY CHAIN AND REVERSE LOGISTICS IN NEW PRODUCT DESIGN & DEVELOPMENT: A CASE STUDY ON THE BEST PRACTICES IN THE AUTOMOTIVE SECTOR
A globalized business environment and the ever changing customer demand are forcing many companies to change from their traditional way of mass manufacturing to the mass customized way. Manufacturing circle presently is going through a complete change in practice due to many reasons ranging from cus...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/26086/ |