THE AGE OF SOCIAL MEDIA: A QUALITATIVE STUDY INTO THE ATTITUDES AND PERCEPTION OF YOUNG ADULTS TOWARDS PREVALENCE OF SOCIAL MEDIA PLATFORMS

THE AGE OF SOCIAL MEDIA: A QUALITATIVE STUDY INTO THE ATTITUDES AND PERCEPTION OF YOUNG ADULTS TOWARDS PREVALENCE OF SOCIAL MEDIA PLATFORMS

Technological advances in the past decade have lead to the emergence of online platforms like social-networking sites, blogging sites, discussion forums which are extensively used by consumers to articulate their opinions and share their experiences. These developments have equipped consumers with v...

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Bibliographic Details
Main Author: Agarwal, Shruti
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/26058/

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