THE AGE OF SOCIAL MEDIA: A QUALITATIVE STUDY INTO THE ATTITUDES AND PERCEPTION OF YOUNG ADULTS TOWARDS PREVALENCE OF SOCIAL MEDIA PLATFORMS
Technological advances in the past decade have lead to the emergence of online platforms like social-networking sites, blogging sites, discussion forums which are extensively used by consumers to articulate their opinions and share their experiences. These developments have equipped consumers with v...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/26058/ |