A Study of the Effectiveness of Using Sexual Appeals In-store in the Fashion Industry

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A Study of the Effectiveness of Using Sexual Appeals In-store in the Fashion Industry

ABSTRACT Sexual appeal is one of the most common and widely used strategies in mainstream consumer advertising. The use of sexual appeals in advertisements seems to be increasingly popular today. Upon the effectiveness of sexual appeals elicit, an apparent fashion retail store has started to adopt t...

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Bibliographic Details
Main Author:	Chuan, Su Wen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26047/

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