A Study of the Effectiveness of Using Sexual Appeals In-store in the Fashion Industry
ABSTRACT Sexual appeal is one of the most common and widely used strategies in mainstream consumer advertising. The use of sexual appeals in advertisements seems to be increasingly popular today. Upon the effectiveness of sexual appeals elicit, an apparent fashion retail store has started to adopt t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/26047/ |