Understanding Consumer Behaviour: a Qualitative Research of Eco-Labelling in the Cosmetic Industry

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Understanding Consumer Behaviour: a Qualitative Research of Eco-Labelling in the Cosmetic Industry

This dissertation aims at investigating the way ethical and traditional consumers manage their eco-labelled cosmetics purchases. In this qualitative research, six participants have been interviewed around different topics drawn upon the research questions and the literature review: cosmetics purchas...

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Bibliographic Details
Main Author:	Pelissier, Camille
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26039/

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