Understanding Consumer Behaviour: a Qualitative Research of Eco-Labelling in the Cosmetic Industry
This dissertation aims at investigating the way ethical and traditional consumers manage their eco-labelled cosmetics purchases. In this qualitative research, six participants have been interviewed around different topics drawn upon the research questions and the literature review: cosmetics purchas...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/26039/ |