Factors affecting the ‘Intention to shop online’: A Case Study of Indian Youth.

Factors affecting the ‘Intention to shop online’: A Case Study of Indian Youth.

Online Shopping is a truly remarkable innovation, which aims to bring buyers and sellers to a single boundary-less global „bazaar‟. This dissertation examines the online shopping scenario in the fast growing economy of India with respect to its Youth population. The perceptions of 45 Indian youngste...

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Bibliographic Details
Main Author: Dhingra, Shivam
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/26038/

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