Factors affecting the ‘Intention to shop online’: A Case Study of Indian Youth.
Online Shopping is a truly remarkable innovation, which aims to bring buyers and sellers to a single boundary-less global „bazaar‟. This dissertation examines the online shopping scenario in the fast growing economy of India with respect to its Youth population. The perceptions of 45 Indian youngste...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/26038/ |