AN ANALYSIS OF CRO SELECTION PROCESS &RISK ASSESSMENT FOR ASTRAZENECA GENERIC DRUG DEVELOPMENT PROJECT IN CHINA

The current challenging situation in the pharmaceutical industry has caused has many big pharmaceutical companies to move towards Generic drugs .As the markets in the western countries are nearing saturation emerging nations like India and China are attractive destinations for Pharma companies. The...

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Main Author: shetty, shraddha
Format: Dissertation (University of Nottingham only)
Language:English
English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/26033/
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author shetty, shraddha
author_facet shetty, shraddha
author_sort shetty, shraddha
building Nottingham Research Data Repository
collection Online Access
description The current challenging situation in the pharmaceutical industry has caused has many big pharmaceutical companies to move towards Generic drugs .As the markets in the western countries are nearing saturation emerging nations like India and China are attractive destinations for Pharma companies. The on-going healthcare reforms, rising economy, untapped rural market, improved infrastructure & population pool in China gives tremendous opportunities for pharmaceutical companies to grow their business. AstraZeneca, a leading global player in the Branded drugs recognizes the huge potential of the China Generic drugs Market. AstraZeneca aims to enter this market by producing high quality-low cost generic drugs to the China broad market, but since it is new to the field of generics it has chosen for the CRO to play a major role in the development and registration of these drugs. This research work explores the various aspects of the AstraZeneca Generic drug development project (self-development project) highlighting key areas like CRO selection process, project risk assessment & finally analysis of the AstraZeneca Generics drug Business model
first_indexed 2025-11-14T18:54:55Z
format Dissertation (University of Nottingham only)
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institution University of Nottingham Malaysia Campus
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language English
English
last_indexed 2025-11-14T18:54:55Z
publishDate 2012
recordtype eprints
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spelling nottingham-260332022-03-21T16:10:34Z https://eprints.nottingham.ac.uk/26033/ AN ANALYSIS OF CRO SELECTION PROCESS &RISK ASSESSMENT FOR ASTRAZENECA GENERIC DRUG DEVELOPMENT PROJECT IN CHINA shetty, shraddha The current challenging situation in the pharmaceutical industry has caused has many big pharmaceutical companies to move towards Generic drugs .As the markets in the western countries are nearing saturation emerging nations like India and China are attractive destinations for Pharma companies. The on-going healthcare reforms, rising economy, untapped rural market, improved infrastructure & population pool in China gives tremendous opportunities for pharmaceutical companies to grow their business. AstraZeneca, a leading global player in the Branded drugs recognizes the huge potential of the China Generic drugs Market. AstraZeneca aims to enter this market by producing high quality-low cost generic drugs to the China broad market, but since it is new to the field of generics it has chosen for the CRO to play a major role in the development and registration of these drugs. This research work explores the various aspects of the AstraZeneca Generic drug development project (self-development project) highlighting key areas like CRO selection process, project risk assessment & finally analysis of the AstraZeneca Generics drug Business model 2012-09-21 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/26033/1/Final_MBA_REPORT.pdf application/pdf en https://eprints.nottingham.ac.uk/26033/2/Final_MBA_REPORT.pdf shetty, shraddha (2012) AN ANALYSIS OF CRO SELECTION PROCESS &RISK ASSESSMENT FOR ASTRAZENECA GENERIC DRUG DEVELOPMENT PROJECT IN CHINA. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle shetty, shraddha
AN ANALYSIS OF CRO SELECTION PROCESS &RISK ASSESSMENT FOR ASTRAZENECA GENERIC DRUG DEVELOPMENT PROJECT IN CHINA
title AN ANALYSIS OF CRO SELECTION PROCESS &RISK ASSESSMENT FOR ASTRAZENECA GENERIC DRUG DEVELOPMENT PROJECT IN CHINA
title_full AN ANALYSIS OF CRO SELECTION PROCESS &RISK ASSESSMENT FOR ASTRAZENECA GENERIC DRUG DEVELOPMENT PROJECT IN CHINA
title_fullStr AN ANALYSIS OF CRO SELECTION PROCESS &RISK ASSESSMENT FOR ASTRAZENECA GENERIC DRUG DEVELOPMENT PROJECT IN CHINA
title_full_unstemmed AN ANALYSIS OF CRO SELECTION PROCESS &RISK ASSESSMENT FOR ASTRAZENECA GENERIC DRUG DEVELOPMENT PROJECT IN CHINA
title_short AN ANALYSIS OF CRO SELECTION PROCESS &RISK ASSESSMENT FOR ASTRAZENECA GENERIC DRUG DEVELOPMENT PROJECT IN CHINA
title_sort analysis of cro selection process &risk assessment for astrazeneca generic drug development project in china
url https://eprints.nottingham.ac.uk/26033/